Today, Lexus is sold in many countries around the world. Though the brand’s financial data is not disclosed publicly, it is estimated that it has a brand value of approximately $3 billion yearly. Lexus was ranked as the seventh-largest brand in Japan by Interbrand in 2009, based on market value, revenue and earnings.
According to studies, Lexus has one of the highest customer retention rates in the automotive industry, leaving behind big names like Nissan and Cadillac.
There you have it, that’s the Lexus history. The company does not only offer premium vehicles of all kinds, but it also has one of the highest customer loyalty rates in theautomotive industry, which gives it an edge over its competitors.