In 1986, Hyundai released one of the greatest vehicles of all time, the Excel. It was a redesigned version of the Pony and had low C02 emissions. Therefore, Hyundai began to sell cars in the US. The Excel became an immediate success and sold over 100,000 units in seven months and was also nominated as “Best Product #10” by Fortune Magazine mainly because the vehicle was incredibly budget-friendly.
In 1988, Hyundai began producing cars with its own technologies. Therefore, the Sanata was born, a mid-size car which marked the beginning of a new era. In the 90s, Hyundai’s aggregate production of vehicles reached the four-million mark and a year later the company succeeded in producing its first proprietary gasoline engine, the Alpha.
However, due to poor quality and reliability complaints, Hyundai’s strong reputation had been damaged severely and was short on air for the American territory. Regardless, the company didn’t give up and made massive improvements in technology and design of its vehicles. Eventually, Hyundai began regaining its reputation.