In the 40s, once again due to the impending World War, the company shifted its focus to aero engines and set up a new factory in Crewe. The war allowed the company to enter as a world contender in aero propulsion. This was demonstrated when Rolls-Royce introduced the Derwent V engines, which established a world air speed record of 606 mph.
In 1946, the company released the Silver Wraith, which featured coach-built bodies. These Rolls-Royce cars were incredibly heavy and used a 4887cc engine to cope with the weight. Three years later, the Silver Dawn was launched, which became the first Rolls-Royce car to be sold with a standard steel body. In 1950, the company introduced the famous Phantom IV, which was designed exclusively for Heads of States and Royal families.
Five years later, Rolls-Royce introduced the Silver Cloud, which came equipped with the same 4887cc engine as the Dawn, but with a completely new and much better looking steel body. This incredible vehicle had a top speed of 106mph. By 1959, the Phantom V was introduced, which featured a coach-built body and a powerful V8 engine.
By the 60s, Rolls-Royce began targeting a new niche, with many celebrities, pop stars, and actors of the day choosing the marque. In 1965, Rolls-Royce became one of the most valuable pieces of pop memorabilia and introduced the Silver Shadow I, which was the first Rolls-Royce to feature a monocoque chassis.
The 70s proved to be a challenging decade for the company and financial problems led to nationalization by the Heath Government. By 1973, the company was reorganized and re-launched as two separate companies, Rolls-Royce Plc and Rolls-Royce Motors Limited. Towards the end of the decade, Rolls-Royce was acquired by Vickers.